PPC (Pay-Per-Click) is an online advertising model where electricians pay a fee each time their ad is clicked. Essentially, it’s a way to buy visits to your website rather than earning them organically. For electricians, PPC campaigns typically run on platforms like Google Ads and Bing Ads. When a potential customer searches for terms like “electrician near me” or “emergency electrical repair [location],” your ad can appear at the top of the search results. You bid on relevant keywords, and when users click on your ad, you pay the bid amount. PPC allows electricians to target specific geographic areas, demographics, and times, ensuring that your ads reach the right audience. This targeted approach not only increases visibility but also drives highly qualified traffic to your website, leading to more inquiries and potential jobs.