PPC stands for Pay-Per-Click. It’s a form of online advertising where you only pay when someone clicks your ad, making it a budget-friendly option if you target the right people. Platforms like Google Ads let you set up campaigns based on keywords, such as “roof repair Bristol” or “electrician near Derby.” When someone searches for those terms, your ad can appear at the top of their results.
For tradespeople, PPC can be a powerful lead-generating tool. It puts you directly in front of customers who are actively seeking services you offer, often in urgent situations. You can limit ads to your exact service area and even set times of day to show your ads—so you can focus on receiving calls when you’re available. PPC also provides immediate visibility compared to waiting for your site to climb the organic rankings through SEO. With careful management, it’s a straightforward way to reach the right people at the right time and grow your trade business.