Local SEO focuses on making your business visible in location-based searches—think “interior painter in Bristol” or “commercial painting near London.” This is particularly vital for painting companies because most of your jobs come from homeowners, landlords, or businesses in your immediate service area. If someone needs a local painter, they’ll often type in a query that includes a city name or “near me.” With strong local SEO, your painting business can appear in the Google Maps section or local pack at the top of search results.
Local SEO typically involves optimising your Google Business Profile with accurate details—like address, phone number, service descriptions, and photos—so Google knows exactly where you operate. Encouraging customer reviews boosts your credibility, while adding location-focused content to your website helps you rank for searches relevant to your area. In essence, local SEO ensures that when someone nearby looks for a painter, your business is front and centre, increasing the chances they’ll call you first.