The ideal budget for PPC campaigns for plumbers depends on various factors including competition in your area, the cost-per-click (CPC) for your target keywords, and your business goals. Typically, small to medium plumbing businesses in the UK might start with a monthly budget ranging from £500 to £2,000. This budget allows for testing different keywords, ad copies, and targeting strategies. In highly competitive markets or larger regions, you may need to invest more to secure premium ad positions, particularly for high-intent terms like “emergency plumber near me.” A well-planned PPC budget should consider both initial testing and ongoing optimisation, ensuring you have enough funds to refine your campaigns based on performance data. It’s important to monitor key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) to adjust your budget accordingly. By starting with a realistic budget and scaling as your campaign proves successful, you can ensure that your PPC investment drives meaningful results and sustainable growth for your plumbing business.