If you’re not getting the clicks or conversions you want, it’s time for a close inspection. Start by checking your keyword list. Are you targeting overly broad terms that attract people who aren’t really ready to hire? Adding negative keywords can help filter out irrelevant traffic. Next, review your ad copy. Is it catchy, clear, and relevant to what users are searching for? A low click-through rate might mean your ads aren’t hitting the mark.
Then, look at your landing pages. If people click but immediately leave, the page might be slow, unhelpful, or lacking a clear call to action. Also consider your bidding strategy—maybe you’re bidding too low for competitive keywords. Finally, review your target settings. If your goal is local leads but your ads show nationwide, you’ll waste money. Adjusting these elements can often turn a struggling PPC campaign into one that reliably brings in new jobs.