At a minimum, your site should have a clean homepage that explains who you are and what services you offer, plus a clear call-to-action to get in touch. Next, a Services page listing your specialities—like bathroom refits, new builds, or emergency electrical work—is vital. Make sure to detail what you do in plain language so potential customers know exactly how you can help. An About page can humanise your brand by highlighting your experience, qualifications, and any team members.
Contact details should be front and centre—ideally, a form, phone number, and possibly a clickable email address for immediate inquiries. If you can, add a Gallery or Portfolio showcasing past projects. Photos of your best work can be a massive selling point. Also consider a Reviews or Testimonials section, because nothing speaks louder than satisfied clients. Finally, if you want to rank well on Google and share helpful info, a Blog can be a great addition. Just keep the content updated and relevant to your trade.