There are several pitfalls kitchen fitters must avoid to get the most out of PPC. One common mistake is targeting too broadly, which can waste your budget on clicks from users who aren’t ready to renovate. Instead, focus on high-intent, location-specific keywords like “kitchen fitters near me”. Another pitfall is neglecting ad copy optimisation—bland or confusing ads won’t grab attention, so make sure your messages are punchy and clear. Additionally, failing to optimise landing pages can result in high bounce rates; your pages should be fast, mobile-friendly, and designed to convert. Lack of proper tracking and regular analysis is also a major misstep; without monitoring metrics like CTR, CPC, and conversion rates, you can’t refine your strategy. Avoiding these common errors—by targeting precisely, crafting compelling copy, and continuously optimising your campaigns—ensures your PPC investment delivers real, measurable results for your kitchen fitting business.