Fence installers can face several common pitfalls in PPC campaigns, but with a strategic approach, these can be avoided. One major mistake is targeting too broadly; using generic keywords can waste your budget on irrelevant clicks. It’s crucial to focus on high-intent, location-specific terms like “fence installers near me”. Another common error is neglecting the optimisation of ad copy—bland or confusing messages will fail to capture interest. Equally, poorly designed landing pages can lead to high bounce rates and lost conversions. Additionally, failing to implement proper tracking means you won’t know what’s working, hindering optimisation. At SEO For The Trade, we tackle these challenges by conducting thorough keyword research, crafting compelling, tailored ad content, and ensuring your landing pages are optimised for conversions. We continuously monitor performance metrics and adjust bids and targeting based on data. By avoiding these pitfalls, you can ensure your PPC investment delivers consistent, high-quality leads and maximises your return on investment.