Builders must avoid several common pitfalls to ensure their PPC campaigns are successful. One major issue is targeting too broadly – using generic keywords can lead to wasted spend on irrelevant clicks. Instead, focus on high-intent and location-specific keywords. Another pitfall is neglecting ad copy optimisation; poor or unclear messaging can lead to low click-through rates. Equally, failing to optimise landing pages can result in high bounce rates and lost conversions. Overlooking the importance of ongoing campaign management is another mistake; PPC isn’t “set it and forget it.” Regular monitoring, A/B testing, and adjusting bids based on performance data are crucial for maximising ROI. Additionally, not setting up proper conversion tracking can leave you guessing about what’s working. By avoiding these common errors and partnering with experts who understand the nuances of PPC for builders, you can ensure your campaigns are efficient, targeted, and highly effective in generating leads and driving business growth.