Budgeting for PPC as a carpenter isn’t one-size-fits-all—it depends on your market, competition, and specific goals. Typically, small to medium carpentry businesses in the UK might start with a monthly PPC budget ranging from £500 to £2,000. In competitive areas or for high-intent keywords like “emergency carpenter near me,” you may need a higher budget to secure top ad positions. The beauty of PPC is that you only pay when someone clicks, so every pound is spent on a potential customer. Start with a test campaign to gauge your cost-per-click (CPC) and conversion rates, then adjust your spend based on the data. With precise tracking and regular optimisation, you can scale your budget to maximise returns without breaking the bank. It’s all about balancing cost with results, and our team at SEO For The Trade will help you fine-tune your investment for maximum impact.