Budgeting for PPC is like estimating the cost of building a house – it varies based on size, location, and design preferences. For builders, a typical monthly PPC budget might range from £500 to £2,000, depending on the competition in your local market and the keywords you’re targeting. In highly competitive areas, especially if you’re bidding on high-intent keywords like “emergency builder near me”, you might need to invest more to secure top ad positions. The beauty of PPC is that you only pay when someone clicks your ad, so every pound is spent on genuine interest. Start with a modest budget to test different ad copies and targeting strategies. Monitor your metrics like click-through rates and conversion rates, then adjust your spend accordingly. Think of it as carefully planning your project budget – you want to ensure you’re getting the best value without overspending. With regular optimisations and data-driven insights from SEO For The Trade, you can fine-tune your investment to deliver maximum returns.
Ashley Stevens2025-02-06T18:06:43+00:00