The most effective PPC platforms for electricians are primarily Google Ads and Bing Ads. Google Ads is the dominant platform, offering extensive reach and robust targeting options. It allows electricians to bid on keywords related to their services, such as “emergency electrician” or “commercial electrical services.” Google’s vast network ensures your ads appear in search results and on relevant websites through the Display Network.
Bing Ads (now Microsoft Advertising) is another valuable platform, often with lower competition and cost-per-click (CPC) compared to Google Ads. It also reaches a slightly different demographic, which can be beneficial for electricians targeting specific audiences. Additionally, social media platforms like Facebook Ads and Instagram Ads can complement search PPC by targeting homeowners and businesses based on interests and behaviours. Combining these platforms allows electricians to maximise their online visibility and capture a diverse range of potential clients.