For carpenters, the best PPC platforms are Google Ads and Bing Ads, with Google Ads taking the lead due to its extensive reach and robust targeting features. Google Ads allows you to bid on keywords like “carpenter near me” or “custom joinery [location]”, ensuring your ads appear right when potential customers need your services. Bing Ads is also a valuable option, often offering lower competition and cost-per-click (CPC) rates, which can boost your overall campaign efficiency. Additionally, social media platforms such as Facebook and Instagram offer excellent PPC options, allowing you to target local homeowners and businesses with visual ad formats that showcase your craftsmanship. These platforms enable you to reach a broader audience and engage users through compelling visuals and targeted messaging. By combining these platforms, carpenters can maximise their online presence, capture diverse leads, and enjoy a balanced, multi-channel PPC strategy that drives immediate and measurable results.