Selecting the right keywords is critical for effective SEO for window fitters. The best keywords combine general terms with localised, service-specific phrases. For example, broad keywords like “window fitters”, “double glazing installation”, or “window repairs” should be complemented by localised phrases such as “window fitters near me”, “double glazing installation [city]”, and “bespoke window solutions in [town]”. Additionally, long-tail keywords play an important role. Phrases like “energy-efficient window installation in [location]” or “custom UPVC window fitting services” attract users with very specific needs. Using keyword research tools, such as Google Keyword Planner or SEMrush, can help identify high-intent search terms and their search volumes. By integrating these keywords naturally into your website’s content, meta descriptions, headers, and service pages, your site can rank for a variety of search queries. This comprehensive approach not only maximises your visibility across different search terms but also attracts more qualified leads. Ultimately, the right keywords ensure that potential customers searching for professional window fitting services find your business first.