The best keywords for gas engineers focus on location, services, and customer needs. For example, high-value keywords include “Gas Safe engineer near me,” “boiler installation [town name],” and “emergency gas leak repair.” Long-tail keywords, such as “energy-efficient boiler installation in [location],” are also effective for attracting specific customer segments.
Service-based keywords like “gas safety inspection,” “boiler servicing,” and “smart heating system installation” help capture leads looking for your expertise. Additionally, think about what customers might search for when they have a problem, such as “why is my boiler losing pressure?”
Keyword research tools like Google Keyword Planner or SEMrush can help identify search volumes and trends. By targeting these relevant terms, you can position your business to appear when potential customers are actively searching for gas services.