Selecting the right keywords is crucial for effective SEO for drainage specialists. You should target both broad and long-tail keywords that reflect your services. Examples of broad keywords include “drainage specialist”, “drainage installation”, and “drainage repair”. To capture more specific queries, incorporate long-tail keywords such as “eco-friendly drainage solutions in [town]”, “commercial drainage installation [location]”, or “emergency drainage repair near me”. These terms reflect high-intent searches from homeowners, property managers, or developers who are actively seeking drainage expertise. Using tools like Google Keyword Planner and SEMrush, we analyse search volume and competition to choose the most profitable keywords. Integrating these keywords naturally into your website’s content, meta tags, and service pages helps your site rank for a wide range of search queries. This approach maximises your online reach and ensures that your drainage company appears in front of the right audience, driving more qualified leads and increasing the chances of conversion.