Essential keywords often revolve around services and location. For instance, “emergency plumber,” “boiler installation,” “blocked drain repair,” or “bathroom plumbing” are service-based keywords that describe what you do. Combine these with local terms: “emergency plumber in [Town/City]” or “boiler repair near me.”
Long-tail keywords can also be effective. These are more specific phrases like “how to fix a leaky tap” or “cost of bathroom renovation in [Town/City].” While they may have lower search volumes, they often reflect a strong user intent—someone typing these terms is actively looking for a solution. Placing these keywords naturally in headings, meta descriptions, and within your content will help search engines understand your site’s relevance to common plumbing questions. Proper keyword research ensures you attract the right traffic: potential customers in need of your services.