Social media analytics involve the data and insights you collect from platforms like Facebook, Instagram, or LinkedIn about how your content performs. It goes beyond just counting likes; you can see how many people clicked a link, what times of day they engaged the most, and even the demographics of who interacted. This information is gold if you want to refine your marketing approach.
For tradesmen, analytics can reveal which posts drive more calls or messages—maybe your “behind-the-scenes” videos get loads of comments, or perhaps your project before-and-after photos bring in the most enquiries. By tracking these metrics, you avoid the trap of guesswork and make data-driven decisions. If a particular style of post bombs, you’ll know to switch gears. If a certain time slot yields higher engagement, you can focus on posting around that time. In short, analytics give you clarity on what’s working and what needs a rethink, ensuring your social media strategy is actually driving leads.