Meta tags are snippets of text inserted into your website’s HTML code to help search engines understand what each page is about. They don’t usually appear directly on the page for visitors to see, but search engines use them to decide how to display your website in search results. Two key meta tags are the meta title and the meta description. The meta title is what appears as the main link in Google’s search listings, while the meta description is the short summary beneath the title.
By crafting clear, compelling meta tags, you can help both Google’s bots and potential customers see why your page is worth clicking on. For tradespeople, this means including relevant keywords that match what homeowners or businesses are typing into the search bar—like “emergency plumber” or “affordable kitchen fitter.” In short, meta tags are crucial because they shape how your site is perceived in search results, boosting your SEO and improving click-through rates.