Common pitfalls in PPC for bricklayers include targeting too broadly, which can waste your budget on irrelevant clicks, and neglecting to optimise ad copy and landing pages, which can result in low conversion rates. Other issues include failing to set up proper tracking and not adjusting bids based on performance data. At SEO For The Trade, we avoid these pitfalls by conducting thorough keyword research to focus on high-intent, relevant search terms such as “emergency bricklaying” or “bespoke brickwork [location]”. We craft compelling ad copy and ensure that landing pages are optimised for conversions. Regular audits and performance monitoring help us quickly identify and resolve issues such as budget inefficiencies or tracking errors. By continuously testing and refining your campaigns, we ensure that your PPC strategy remains efficient and effective. This proactive approach not only saves money but also maximises the number of quality leads, helping your bricklaying business grow consistently in a competitive market.