Professional photos can make a significant impact, especially if you’re showcasing high-end services like kitchen renovations or intricate joinery. Clear, well-lit photos help potential customers picture the quality of your work. However, if hiring a pro photographer isn’t in the budget, don’t stress—modern smartphones have decent cameras, and a bit of attention to framing and lighting can go a long way.
The key is to ensure your photos accurately represent your services. Avoid blurry shots, weird angles, or messy backgrounds that distract from the main subject. Keep in mind that authenticity matters too. If you’re a down-to-earth tradesman who focuses on affordability and friendly service, a candid shot of you on the job might feel more genuine than a glossy, staged image. The bottom line? Use the best quality photos you can reasonably afford and present your work in a way that sets the right expectations and appeals to your target audience.