Should I use paid ads (PPC) along with SEO for my heating engineering services?

Combining PPC (Pay-Per-Click) advertising with SEO can be a powerful strategy for heating engineers, particularly if you want immediate lead generation whilst your organic rankings grow. PPC campaigns—through platforms like Google Ads—place you at the top of search results for relevant queries, such as “emergency heating repair near me.” This top spot is invaluable for time-sensitive services where customers need a quick solution.

Meanwhile, ongoing SEO efforts build a sustainable stream of organic traffic over the longer term. As your website’s credibility improves, you’ll rely less on paid ads for visibility, saving on costs and diversifying your marketing channels. You can also refine your PPC targets or keywords once you know which organic searches are performing well. In essence, SEO lays the groundwork for stable, long-term growth, while PPC provides an immediate influx of leads, making both methods complementary rather than exclusive.