Deciding whether to manage your PPC campaigns in-house or hire an external agency depends on your business’s resources and expertise. Managing PPC internally gives you full control over your campaigns and allows for real-time adjustments, but it requires a significant investment in time, specialised skills, and constant monitoring. Groundworking is a competitive market, and without a thorough understanding of digital marketing, it can be challenging to achieve optimal results. On the other hand, partnering with an external agency specialising in PPC for tradespeople brings expert knowledge, advanced tools, and proven strategies tailored to your industry. An experienced agency can conduct in-depth keyword research, create compelling ad copy, and optimise bids to maximise your return on investment. They also provide regular performance reports, giving you clear insights into campaign effectiveness. For many groundworking businesses, outsourcing PPC management can lead to better results and higher quality leads, ultimately supporting business growth. Consider your budget, available time, and the complexity of your needs before deciding on the best approach for your company.