Including social media links can be a fantastic way to let customers and prospects connect with you beyond your website. If you’ve got an active Facebook page where you post photos of your latest projects or an Instagram feed showcasing before-and-after transformations, linking these platforms to your site can be a game-changer. People love seeing real-life examples of your handiwork, especially when it comes to trades like landscaping or kitchen fitting.
Social media pages also provide a space for informal customer engagement. Past customers might leave a comment praising your quick response, while new ones can message you with questions about a future job. When you link your social channels, you encourage potential clients to check out these real-world interactions, which builds trust. Plus, the content you share on social media can keep your brand in front of potential clients who aren’t quite ready to hire you today but might be in the near future. So, yes, add those links—just make sure the platforms are regularly updated and represent your trade business in a positive light.