Deciding whether to hire an SEO expert or manage your SEO in-house depends on your budget, expertise, and overall business goals. For kitchen fitters, SEO can be complex, involving technical website adjustments, in-depth keyword research, content creation, and continuous performance monitoring. An experienced SEO expert brings industry-specific insights, advanced tools, and a proven track record of boosting online visibility for similar trades. This external expertise can free you up to focus on your core business of designing and installing beautiful kitchens. However, if you have the time, resources, and in-house talent, managing SEO internally can offer greater control and potentially reduce costs. Ultimately, many kitchen fitting businesses find that partnering with an SEO specialist provides quicker, more significant results, especially in a competitive market. The long-term benefits of a well-executed SEO strategy—including increased leads and higher conversion rates—often outweigh the initial investment, making professional support a worthwhile consideration.