Combining paid ads (PPC) with SEO can be an effective strategy for gas engineers. While SEO is a long-term investment that builds sustained visibility, PPC delivers immediate results by placing your business at the top of search engine results for specific keywords, such as “emergency gas engineer near me.”
Paid ads are particularly useful for time-sensitive services like gas leak repairs or boiler breakdowns, where customers need instant solutions. They can also complement SEO by driving traffic to a newly optimised website while you wait for organic rankings to improve.
When done correctly, the two strategies work together: SEO builds your long-term presence, while PPC captures immediate leads. Over time, as your organic traffic grows, you may be able to reduce your ad spend and rely more on your SEO efforts.