Combining paid ads (PPC) with SEO can be highly effective for gardeners. While SEO is a long-term strategy that builds sustained visibility, PPC delivers immediate results by placing your business at the top of search engine results for specific keywords, such as “garden maintenance near me” or “lawn care services.”
PPC is particularly useful for promoting seasonal services, like spring garden clean-ups or autumn leaf removal. It can also help drive traffic to a newly optimised website while you wait for organic SEO efforts to gain traction.
By using both PPC and SEO, you can capture clients at different stages of their decision-making process. SEO provides a cost-effective, long-term solution, while PPC ensures you remain competitive in the short term. Together, they create a balanced approach to growing your gardening business online.