SEO (Search Engine Optimisation) is very much an ongoing process rather than a one-and-done affair. While it’s true that making key initial tweaks to your website—such as cleaning up code, fixing broken links, and adding essential keywords—can provide a strong foundation, search engines like Google are constantly updating their algorithms. Competitors are also working to rank higher, and new businesses keep entering the market. If you stop improving and updating your site, you risk losing any ground you’ve gained.
Moreover, online trends and user behaviour shift over time. What worked six months ago might not work as effectively today. Regular SEO tasks include publishing fresh content, building new backlinks, and monitoring keyword performance to ensure you’re reaching the right audience. In addition, user experience factors—like mobile friendliness and fast loading times—need ongoing attention. Essentially, treating SEO as a continuous effort ensures that your trade business remains visible, relevant, and competitive in local search results.