There’s no strict rule, but a general guideline is to refresh or add new content at least once a month. Posting fresh blogs, adding new project case studies, or updating service descriptions all signal to search engines that your site remains active and relevant. If you’re in a fast-moving sector or local area where customer needs change seasonally—like gas boiler checks in winter—updating even more frequently can help you capture those time-sensitive search queries.
Regular updates also keep potential clients coming back. Maybe you install new types of eco-friendly heating systems or have a fresh portfolio of your latest building extensions. Showcasing these developments can catch a prospect’s eye. Plus, it’s a good chance to sprinkle in updated keywords if you find out people have started searching for something new, like “EV charger installation near me.” Overall, frequent content updates maintain your site’s credibility and boost your chances of ranking higher over time.