Refreshing your website content at least monthly helps maintain robust SEO performance, although doing so more frequently can lead to even quicker improvements. Regular updates show search engines that your site remains active, relevant, and current—traits they reward with higher rankings. For heating engineers, it might mean posting new blog articles on seasonal maintenance tips or discussing the latest energy-efficient boiler technology. You might also update service pages to reflect any newly offered services or pricing changes.
Older content can become outdated, especially if it references obsolete models or regulations. Periodically reviewing and revising these pages improves accuracy and demonstrates professionalism. Additionally, by incorporating fresh images, videos, or testimonials, you enhance the user experience and potentially introduce new keywords that capture evolving customer queries. The key is consistency: establish a realistic schedule for content creation or updates and stick to it for the best SEO outcomes.