There’s no hard-and-fast rule, but many experts suggest a major overhaul every two to three years. This doesn’t mean you need to start from scratch each time, but at least review whether your design still meets modern standards and user expectations. Think about how smartphones have become the primary way people browse. If your site was built four or five years ago, it might not be optimised for mobile viewing, which could cost you leads.
On top of that, trends and technologies evolve. What looked cutting-edge in 2020 might feel dated now. Visitors also get used to slick navigation features and quick load times. If your site still runs like it’s in the early 2010s, it can give the impression that you’re behind the times, even if your skills as a tradesman are top-notch. Regularly checking site performance, design elements, and functionality ensures you’re keeping pace with user expectations—and that can make all the difference when someone’s deciding whether to hire you.