It’s more about consistency than hitting a specific number. If you can manage a few quality posts each week, you’ll likely see better results than spamming daily with rushed content. Think about what suits your schedule—could you commit to sharing a new project every Monday, a tip on Wednesday, and a testimonial on Friday? That might be enough to keep followers engaged without overwhelming them.
If you’re in a high-visibility season—say you’re a landscape gardener in summer—you might post more frequently to showcase your garden transformations. In quieter seasons, you can dial it back but still maintain a steady presence. The key is to avoid long periods of silence. If you only post once every six months, followers may forget about you or assume you’re no longer active. Aim for balance: enough to stay top-of-mind but not so much that followers tune you out.