Budgeting for SEO isn’t one-size-fits-all—it depends on your market, competition and goals. As a rule of thumb in the electrical trade, small local campaigns might start around £500–£800 per month, covering basic on-page optimisation, local citations and a handful of high-quality backlinks. If you’re in a competitive area or targeting multiple service lines (EICR, fuse boards, emergency calls), a mid-range package of £1,200–£2,000 monthly delivers more in-depth content creation, technical audits and ongoing link-building. For national or highly aggressive SEO, budgets of £3,000+ per month can include comprehensive content marketing, advanced schema implementations and strong outreach campaigns. Always look at cost per lead: if a £1,000 investment brings in 20 phone calls and 5 new clients worth £1,500 each, that’s outstanding ROI. We’ll work with you to define realistic targets and craft a package that meets your budget while delivering sustainable growth.