The budget for PPC campaigns varies based on factors such as location, competition, and business goals. For electricians, a typical monthly PPC budget might range from £500 to £2,000. In highly competitive areas, higher budgets are necessary to secure top ad placements for sought-after keywords like “emergency electrician [location]” or “licensed electrician near me.” It’s essential to start with a budget that allows for testing different keywords and ad copies to determine what works best for your business. As you gather data and optimise your campaigns, you can adjust your budget to focus on high-performing areas. Additionally, allocating funds for retargeting ads can help capture leads that didn’t convert initially. Consulting with a PPC specialist can help electricians determine the most effective budget based on their specific market and objectives, ensuring a good return on investment.