The cost of PPC can vary widely depending on your location, the competitiveness of your industry, and how many clicks you’re aiming for. In some trades, high-demand keywords like “emergency plumber” or “24-hour electrician” can be pricey, because many businesses are bidding to appear first. You might end up paying anywhere from £1 to £10 or more per click, depending on how intense the competition is.
That said, you control your daily or monthly budget. You can set a cap—say £300 per month—so you don’t overspend. Once that budget’s spent, your ads stop showing. The real question is whether the clicks lead to conversions. If you pay £5 per click but land a £500 job off just one click, that’s money well spent. But if your ads aren’t targeting the right audience, you can burn through your budget without seeing a decent return on investment. Constant monitoring and tweaking is key.