Costs can vary widely based on whether you go for a simple one-page site or a fully custom multi-page setup with fancy features. A basic website with a handful of pages—home, services, about, contact—might start at a few hundred pounds, especially if you use a simple template and do some of the work yourself. But if you want custom design, bespoke functionality (like a quote calculator), or advanced SEO, the price can climb into the thousands.
The key is to think about your return on investment. A solid website can be your best salesperson, working 24/7 to attract leads. If you’re a busy plumber or builder who stands to gain thousands in extra revenue each month from new customers, even a £2,000 website can pay for itself relatively quickly. Remember, cutting corners on design and usability might save you a few quid upfront, but it could cost you in lost jobs down the line. Aim for a balance of affordability and professionalism that matches your business goals.