There’s no one-size-fits-all answer, but most experts suggest you aim for at least 300 to 500 words on your main pages to give search engines and readers enough information. Some pages—like detailed service overviews or in-depth “How-To” blog posts—may benefit from going up to 1,000 words or more. Longer content can be an opportunity to showcase your expertise, answer common customer queries, and pack in the right keywords without sounding forced.
That said, you don’t want to waffle on just to hit a word count. If you’re running a local roofing business, a clear, concise 500-word page packed with relevant details and images might trump a rambling 2,000-word essay. Focus on delivering value, clarity, and the information customers need to make an informed decision. Ultimately, the length should be whatever fully addresses the topic, uses keywords naturally, and keeps people engaged, rather than losing them in a sea of text.