SEO is a marathon, not a sprint, but you can expect initial movement within 3–6 months. In the first six weeks, we’ll tackle on-page fundamentals: keyword research, meta tags, site speed and mobile optimisation. By month three, you should begin to see modest boosts in rankings for long-tail and low-competition terms like “fuse board upgrade [town]”. From months six to twelve, as we build high-quality backlinks, publish fresh content, and refine your Google Business Profile, you’ll notice improved positions for more competitive keywords—eventually cracking page one for targets like “emergency electrician near me”. True “domination” of local search often takes 9–12 months, but the investment compounds: every piece of content, citation and link continues to work long after it’s created. We’ll keep you updated with monthly reports so you can see precisely where your traffic and enquiries are coming from—and tweak our strategy to accelerate growth.