SEO is a long-term investment, and while it takes time, the results are worth it. Typically, you’ll begin to see improvements in your rankings and traffic within 3 to 6 months, depending on factors like competition and the quality of your website.
For competitive keywords like “roof repair near me,” it may take longer to achieve first-page rankings, but for more specific terms, such as “flat roof installation in [location],” results may appear sooner. Consistency is key—regular updates to your website, fresh content, and ongoing optimisation will accelerate progress.
Once your SEO takes hold, you’ll benefit from a steady stream of organic traffic and leads, without the ongoing costs of paid advertising. The key is patience and commitment, as SEO builds a strong foundation for sustained business growth.