SEO is a long-term strategy, and while results take time, they are worth the wait. Typically, builders can expect to see improvements in rankings and website traffic within 3 to 6 months. The timeline depends on factors such as the competition in your area, the quality of your existing website, and the keywords you’re targeting.
For highly competitive phrases like “builders near me,” it may take longer to secure top positions. However, targeting niche services, such as “loft conversions in [location]” or “heritage restoration specialists,” may deliver faster results. Regular updates, fresh content, and ongoing optimisation will help accelerate progress.
Patience is key, as SEO builds a strong foundation for sustained growth. Once established, your rankings and traffic will continue to deliver leads without the constant cost of paid ads.