SEO isn’t an overnight fix; think of it more like planting seeds that take time to grow. Typically, you might start seeing small improvements in three to four months, but more competitive keywords can take six months to a year—or even longer—to rank well. It depends on factors like your industry’s competition, the age and authority of your website, and how diligently you’re implementing SEO strategies.
For tradespeople in busier cities, the wait might be a bit longer because there are so many others vying for top spots. If you’re in a smaller town or have a niche specialty—say you’re the only Gas Safe-registered plumber in a 50-mile radius—you might climb faster. The key is consistency: regularly updating your website, building quality backlinks, and maintaining an active Google Business Profile all contribute to better rankings. Stick with it, track your progress, and stay flexible. Over time, your patience often pays off in the form of stable, high-quality leads.