The success of SEO for gardening businesses is measured using key performance indicators (KPIs) that reflect how well your online presence attracts and converts traffic. Metrics such as organic traffic, keyword rankings for terms like “gardeners near me”, click-through rates (CTR), and conversion rates are tracked using tools like Google Analytics and Search Console. Additionally, local SEO performance is monitored through improvements in your Google Business Profile, customer reviews, and local search rankings. These metrics help determine if your SEO efforts are translating into more enquiries, consultations, and ultimately, projects. Regular performance reports provide insight into what’s working and highlight areas for optimisation. For gardening businesses, these data-driven insights ensure that your SEO strategy is effective in increasing visibility, driving leads, and generating revenue. Consistent monitoring and ongoing optimisation are key to achieving long-term success in a competitive digital marketplace.