The success of PPC for kitchen fitters is measured by tracking key performance indicators (KPIs) that show how well your ads convert clicks into leads and jobs. We look at metrics like click-through rate (CTR) to determine if your ad copy is compelling, cost per click (CPC) to see how efficiently your budget is spent, and conversion rate to measure how many clicks result in inquiries or consultations. Additionally, return on ad spend (ROAS) is crucial—it tells you how much revenue your PPC campaigns generate relative to your investment. Tools like Google Ads and Google Analytics provide detailed insights into these metrics, helping us fine-tune your campaigns in real time. Regular performance reports reveal what’s working and where improvements are needed. In essence, these measurements act like a well-calibrated kitchen scale, ensuring every penny is accounted for and contributes to a successful renovation project—driving sustained growth for your business.