The success of PPC campaigns for bricklayers is measured using several key performance indicators (KPIs) that provide insight into your campaign’s effectiveness. Primary metrics include click-through rates (CTR), which show how compelling your ad copy is, and cost per click (CPC), which indicates the efficiency of your spending. Conversion rates, measuring how many clicks result in enquiries or project bookings, are crucial for evaluating ROI. Additionally, we track the return on ad spend (ROAS) to determine the revenue generated relative to your investment. Tools such as Google Ads and Google Analytics provide detailed data on these metrics, allowing us to see which keywords and ad variations perform best. Regular performance reports help us understand what’s working and highlight areas for improvement. This data-driven approach enables continuous optimisation, ensuring that your PPC campaigns consistently drive quality leads, reduce costs, and boost overall business growth for your bricklaying services. In essence, these measurements help turn clicks into measurable success.