The success of PPC campaigns for plumbers is measured using a variety of key performance indicators (KPIs) that provide insights into campaign performance. Key metrics include click-through rate (CTR), which shows how many users click on your ad after seeing it; conversion rate, indicating the percentage of clicks that lead to desired actions such as form submissions or phone calls; and cost per click (CPC), which measures how much you pay for each click. Return on ad spend (ROAS) is another crucial metric, as it quantifies the revenue generated relative to your PPC investment. Additionally, tracking impressions and ad positions helps assess visibility. Using tools like Google Ads and Google Analytics, we monitor these metrics in real time, allowing for continuous optimisation of your campaigns. This data-driven approach ensures that adjustments can be made promptly to improve performance, lower costs, and maximise the overall effectiveness and profitability of your PPC efforts.