The success of PPC campaigns for carpenters is measured using a variety of key performance indicators (KPIs) that provide a clear picture of campaign performance. Primary metrics include the click-through rate (CTR), which indicates how effectively your ad copy and targeting are engaging users, and the cost per click (CPC), which shows how much you’re paying for each potential lead. Conversion rate is another crucial metric, measuring the percentage of clicks that result in actual enquiries or bookings. Additionally, return on ad spend (ROAS) helps assess the revenue generated relative to your investment, while quality score indicates how relevant and effective your ads are in relation to the keywords used. Tools like Google Ads and Google Analytics provide detailed insights into these metrics, allowing you to fine-tune your campaigns continuously. Regular monitoring and optimisation ensure that your PPC efforts are driving meaningful results and sustained growth for your carpentry business.