The success of PPC campaigns for builders is measured using key performance indicators (KPIs) that reveal how well your ads are performing. Important metrics include the click-through rate (CTR), which shows how many users are clicking on your ad, and the cost per click (CPC), which indicates how much each click is costing you. Conversion rate is another critical metric – it measures the percentage of clicks that result in enquiries or project bookings. Additionally, return on ad spend (ROAS) quantifies the revenue generated relative to your PPC investment. Tools such as Google Ads and Google Analytics provide detailed insights into these metrics, allowing us to continuously refine your campaigns. By analysing these data points, we can identify which keywords and ad copy are driving results and which areas need optimisation. This data-driven approach ensures your PPC campaigns for builders deliver measurable growth, improved efficiency, and sustained business success.