The success of a PPC campaign for fence installers is measured using several key performance indicators (KPIs) that reveal the effectiveness of your advertising efforts. Metrics such as click-through rate (CTR) indicate how engaging your ad copy is, while cost per click (CPC) shows how efficiently your budget is being used. Conversion rate is critical—it measures the percentage of clicks that result in enquiries or job bookings, which directly impacts your ROI. Additionally, return on ad spend (ROAS) is a crucial metric that calculates how much revenue is generated for every pound spent. Tools like Google Ads and Google Analytics provide detailed insights into these metrics, allowing us to monitor and fine-tune your campaign performance continuously. Regular performance reports and data-driven adjustments ensure that your PPC campaign is constantly improving. For fence installers, these metrics help you understand which keywords and ad strategies are working best, ultimately driving more quality leads and converting clicks into profitable projects, ensuring your investment is delivering tangible results.