How important is proofreading for website content?

Proofreading is a bit like double-checking the measurements before cutting your materials—skip it, and you risk a dodgy final result. Typos, spelling mistakes, and clumsy grammar can make your content look unprofessional, even if you’re a master at your trade. Potential clients might think, “If they’re sloppy with their online content, will they be sloppy on the job?”

Correct, well-structured text not only makes your business look more credible but also keeps readers engaged. If your copy is riddled with mistakes, people might abandon your site and click over to a competitor who appears more polished. Plus, search engines also pay attention to readability factors. While Google might not directly penalise you for a few spelling errors, poor user experience (like a high bounce rate) can eventually hurt your rankings.

So, spend some time giving your content a once-over—or let someone else with a sharp eye handle it. The extra effort speaks volumes about your attention to detail, which is what customers are looking for when choosing a tradesperson.