Regular updates help demonstrate to both users and search engines that your site is current, relevant, and reliable. There’s no strict rule on how often to update, but monthly or bi-monthly refreshes can keep you ahead. This could mean adding new blog posts on the latest painting trends or posting before-and-after photos of recent projects. It might also involve updating service pages to reflect seasonal offerings—like exterior painting in warmer months or special holiday discounts.
Beyond content, check technical elements periodically. Ensure all links work, images load quickly, and there are no outdated references to old phone numbers or addresses. If Google rolls out algorithm changes, you may need to adjust your site’s keywords or layout. Even small tweaks, like adding fresh customer testimonials, can signal that you’re active and trustworthy. By keeping your painting website in top form, you maintain your ranking and encourage potential clients to see you as a dynamic, professional service provider.